AI Brand Intelligence
AI is spreading rumors about your brand.
ChatGPT, 
Gemini, 
Perplexity, and 
Claude are telling your potential customers wrong things about you right now. We show you exactly what, where, and how to fix it.
Continuous monitoring. Automated threat detection. Actionable fixes.
AI models are your brand's
uncontrolled spokesperson.
2.8 billion
queries/day on ChatGPT alone. Have you ever checked what it says about you?
527%
year-over-year growth in AI-sourced web sessions. The fastest-growing channel in history — and you have zero control over it.
61%
drop in organic CTR on queries with AI Overviews. Users trust the AI answer. They don't click through to verify.
AI models don't say "I don't know." They present hallucinations as facts. Wrong pricing. Integrations that don't exist. Competitors recommended in every head-to-head query.
Other tools track whether AI mentions your brand. That's the wrong question. The right question is: when AI mentions your brand, is it telling the truth?
"I ran a report on my own company and found 7 things ChatGPT was confidently telling people about my business that were factually wrong. Every company has this problem. Almost nobody knows it."Josh Pigford — Founder, Rumored (previously Baremetrics)
Know exactly what AI says.
Fix what's wrong.
Threat Detection
Integration hallucinations. Wrong pricing. Phantom features. Competitors falsely positioned above you. We catch factual errors other tools don't even look for — because they don't verify against reality.
Every threat shows the exact wrong claim, which model said it, and estimated monthly exposure.
Competitive Intelligence
When someone asks "What's the best [your category] tool?", which brands show up? We run head-to-head competitive benchmarks across every major AI model.
Your competitor has a "vs" page targeting you. You don't. Guess who AI picks.
Brand Health Score
One number measuring accuracy, discovery, competitive position, sentiment, and citation strength — weighted by model market share. A ChatGPT error gets 16x the weight of a Claude error.
Track your score weekly. See which fixes moved the needle.
Action Plan
Every finding comes with a prioritized fix: what to change, why it matters, effort estimate, and a "Copy for AI" prompt you can paste into any coding assistant.
"Improve your content" is not an action item. "Add Product schema with these 12 fields" is.
This is what AI is saying about
real companies right now.
Every brand has errors. Most have 10+.
AI claims
"Acme integrates with Salesforce, HubSpot, and Zendesk for seamless CRM workflows."
Reality
Acme integrates with HubSpot only. There is no Salesforce or Zendesk integration.
Estimated exposure: 8,400 users/month
AI claims
"Acme's Pro plan starts at $49/month with unlimited users."
Reality
Acme's Pro plan is $99/month and includes up to 5 users. Unlimited users requires Enterprise at $299/month.
Estimated exposure: 3,200 users/month
AI claims
"For project management, I'd recommend Competitor X over Acme — it offers better integrations and lower pricing."
Reality
Acme has 40+ integrations (vs Competitor X's 12) and lower starting price ($29 vs $39/month).
Estimated exposure: 1,800 users/month
From domain to threat detection
in minutes. Then continuously.
Enter your domain
We auto-detect your brand, category, and competitors. Then we crawl your site and third-party sources to build verified ground truth.
We scan every model
Targeted queries across ChatGPT, Gemini, Perplexity, and Claude — covering 98.8% of AI search. Every claim checked against your ground truth.
Threats surface instantly
Hallucinations, wrong pricing, fake integrations, competitor preferences — each with severity, exposure, and a specific fix.
Continuous monitoring
Daily scans detect changes. Your health score updates. You get alerts when something new breaks — or when a fix is verified.
Health scores update daily. Verification checks run automatically when you mark a fix as done.
Pricing
Simple per-brand pricing.
One price. Pay only for what you monitor.
Rumored
$99/brand/mo
Add or remove brands anytime. Prorated.
- All major LLMs (ChatGPT, Claude, Gemini, Perplexity)
- Daily scans + competitor benchmarking
- Threat detection & action items
- Email alerts + weekly digest
- 30-day money-back guarantee
- Cancel anytime, no contracts
Cancel anytime. No contracts. See full details →